Illustrating a hero image for a website

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The Client

This was illustrated for Groupmail who are a leading group email software company with a customer base primarily in the US. Their top clients include Samsung, Yale and Nokia.

 

The Concept

The concept was to create a colourful, fun, dreamlike landscape as a reflection of the company culture, which is hardworking, but promotes outdoor adventure, imagination and surf lifestyle. I imagined a world that has few rules or boundaries but instils a sense of creativity and enjoyment. To get into the correct mind-set to visualise this world I thought about the concept of email and began to ask a few questions like: Where do emails go when they are in that space between the sender and the recipient? It was this thought process that lead me imagine the realised dreamlike world.

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The Process

I use pencil, charcoal and watercolours to realise conceptual work. Once I have a concept that I am happy with I refine and enhance the idea in photoshop and ultimately take it into illustrator to create finished vector graphic illustrations. For an in depth look at my illustration process check out my video for 'How to illustrate a magazine cover'

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Get in touch

If you are an illustrator and have any questions on how to illustrate a magazine cover or if you are an Art Director and you would like to work with me please contact me here

Illustrated Map of Austin Texas

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I really like how this one turned out!! Illustrated map of Austin for Convene Magazine

My Process

For an in depth look at my illustration process check out my video for 'How to illustrate a magazine cover'

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My process always starts with the client's brief

The client in this case was Convene Magazine and they had requested an illustrated map of Austin. I read through all of the spec and started sketching. After 3 sketches and about 6 hours the client was happy for me to go to the  detailed design phase.

Detailed design on these projects can be quite tough as there is a certain level of accuracy I like to achieve with the building likenesses, but I was really happy with the finished product.

Let me know what you guys think? Especially if you've ever been to Austin!

Get in touch

If you are an illustrator and have any questions on how to illustrate a magazine cover or if you are an Art Director and you would like to work with me please contact me here

How to Illustrate a Magazine cover

This is the first cover I've illustrated. it was commissioned by California Real Estate Magazine for their October 2017 issue.

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The Process

The process always begins with a sketch design phase. This is where you layout your ideas in a simple sketch format and send them to the client for approval. This project took 5 rounds of sketch design before I was approved to move on to the detailed design phase.

Sketch design

Detailed Design

The transition between sketch design and detailed design begins in Adobe Illustrator. This is where I use the pen tool to vectorise my illustration by tracing over the sketch refining the lines and shapes. The major benefit of creating a vector graphic means that you don't lose quality no mater what size the image is scaled to. It can be as large as a billboard or as small as a postage stamp. It really doesn't matter.

Colour Texture and Light

Once I have completed the trace I use the live paint tool to colour the image. I love experimenting with colour sets and this is the perfect place to do it. Once I have the colours filled in its Time for Photoshop, and this is where the magic happens! I add all my textures and lighting here. My favourite resource at the moment for adding beautiful speckled texture are the Kyle T Webster brushes. Try them out they are amazing 

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Get in touch

If you are an illustrator and have any questions on how to illustrate a magazine cover or if you are an Art Director and you would like to work with me please contact me here

Commissioned Illustration for Italian wedding

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Italian Wine

I was asked to illustrated a scene from an Irish wedding in Italy. Wow this was a challenge indeed! firstly I have only been to Itially once and it was so long ago the only thing that I actually remember was how great the red wine is over there (Queue the memory loss!!)

Fill the Gaps

Due to the gaps in my knoledge I knew this project was going to take a lot of research.

The couple got married on the Amalfi coast which is absolutely beautiful (if google image search is to be believed)

The key characteristics I picked up on were: tall steep green rolling hills, deep blue ocean, stoney coast lines, vineyards, stepped lush landscapes, old Mediterranean towns peppered about the coast lines and clear blue skies.

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The finished illustration

I asked for a lot of details about the couple before I began this project which I was able to include in the finished piece ultimately making this piece very personal and really a one of a kind wedding gift 

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Get in touch

If you are interested in commissioning a special piece of artwork please contact me here

Japan Map Illustration for D Magazine

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Illustrating for D Magazine

D Magazine (based in Dallas, Texas) approached me recently and asked if I could illustrate a map of Japan for there September 2017 issue.

Japan is one of those places thats just so full of intrigue, the culture seems so foreign and exotic. I just really wanted to explore  what it had to offer.

Plus a childhood, kung Fu and dragon obsession meant I was absolutely going to say yes to this request!!

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The Brief

The brief was pretty tight which left little room for exploration. This is actually a blessing in disguise in the world of editorial illustration. It means as the illustrator you get very clear guidelines from the start and it leaves little room for interpretation meaning a lot less over and back at the sketch phase.   

The Art Director in D Magazine was so happy with the first sketch I did that I did I basically converted it directly to a finished design.

No Dragon

I know its a little cliche but my only regret here is that I didn't get to add a dragon :( 

Get in touch

If you are an illustrator and have any questions on editorial map illustrations or if you are an Art Director and you would like to work with me please contact me here