This was illustrated for Groupmail who are a leading group email software company with a customer base primarily in the US. Their top clients include Samsung, Yale and Nokia.
The concept was to create a colourful, fun, dreamlike landscape as a reflection of the company culture, which is hardworking, but promotes outdoor adventure, imagination and surf lifestyle. I imagined a world that has few rules or boundaries but instils a sense of creativity and enjoyment. To get into the correct mind-set to visualise this world I thought about the concept of email and began to ask a few questions like: Where do emails go when they are in that space between the sender and the recipient? It was this thought process that lead me imagine the realised dreamlike world.